Our history began in 1973 with a small store of 1000 square feet of miscellaneous items, including dishes. At that time, Martin was studying administration in CEGEP and saw the opportunity to set up his own business. He suspends his studies and invests full time in the company. He combines three jobs, including one at the hospital centre and another delivering liqueurs to his father's home, not to mention the time he spent at the store. It is through what he calls his “liquor run” that he builds his clientele and has managed to create a bond of trust with the population. While delivering his beverages, he invites people to come and buy furniture and electronics. For three years, Martin sold and closed the store in order to make his deliveries.